Analytics and conversion tracking you can trust
Know exactly where your enquiries come from. We set up Google Analytics 4, Tag Manager, Search Console and conversion tracking properly, with consent built in.
- Based in DevizesWorking across Wiltshire and the UK
- Clear, fixed quotesNo hidden extras or surprise bills
- Direct contactSpeak to the people doing the work
- No lock-in contractsRolling monthly care and SEO
Why invest in analytics & conversion tracking?
Measure real results
Track the actions that matter: enquiries, calls, bookings and sales.
Spend smarter
See which marketing channels and campaigns actually bring in customers.
Understand search
Search Console shows the searches people use to find you, and where you rank.
Privacy compliant
Cookie consent and Consent Mode v2 configured to meet UK GDPR and PECR.
Simple reporting
Clear dashboards or monthly summaries, not a wall of confusing numbers.
Continuous improvement
Data to guide decisions about content, design and advertising.
What we set up
Everything is agreed up front, so you know exactly what you're getting before any work starts.
Discuss your project- Google Analytics 4Property, data streams, settings and data retention configured correctly.
- Key eventsForm submissions, phone and email clicks, downloads, bookings and purchases.
- Google Tag ManagerA clean, organised container so tags can be managed without code changes.
- Search ConsoleVerified, sitemaps submitted and linked to Analytics.
- Cookie consentA compliant consent banner with Google Consent Mode v2.
- Ads conversionsGoogle Ads and Meta conversion tracking where you advertise.
- Looker Studio dashboardAn optional one-page report with the numbers you care about.
- HandoverA walk-through so you know where to find the important figures.
Analytics and privacy
In the UK, non-essential cookies such as analytics cookies require the visitor's consent. That means you need a cookie banner that genuinely gives people a choice, and analytics that doesn't run until they agree. We set this up properly, using Google Consent Mode so you still get useful, anonymised insight while respecting your visitors' choices.
You might also need
Pay-per-click (PPC)
Targeted pay-per-click campaigns that put your business at the top of Google for the searches that matter, with landing pages and tracking that turn clicks into customers..
Learn more →SEO audit
A thorough review of your website's technical health, content, local visibility and competitors, delivered as a clear, prioritised action plan you can actually use..
Learn more →Landing pages
Focused, fast and persuasive pages for your adverts, campaigns, offers and launches.
Learn more →Cookie policy
The cookies we use and why.
Learn more →Analytics & conversion tracking: your questions answered
I already have Google Analytics. Do I need this?
Possibly. Many GA4 setups are missing key events, have the wrong settings or don't respect cookie consent. We can audit your existing setup and fix what's missing.
Can you track phone calls?
We can track clicks on your phone number from the website. For full call tracking, including calls from people who dial the number manually, we can set up a call tracking service.
Will analytics slow my website down?
Set up carefully, the impact is minimal. We load tracking efficiently and only after consent.
Let's talk about your project
Send us a few details and we'll reply within one working day with ideas and a clear, no-obligation quote.
- WhatsAppSend us a quick message
- hello@westerlydigital.co.ukWe reply within one working day