Website redesign without losing your rankings
Is your website slow, dated or simply not bringing in enquiries? We'll rebuild it into a fast, modern, search-friendly site, and protect the Google rankings you've already earned.
- Based in DevizesWorking across Wiltshire and the UK
- Clear, fixed quotesNo hidden extras or surprise bills
- Direct contactSpeak to the people doing the work
- No lock-in contractsRolling monthly care and SEO
Signs your website needs a redesign
It's awkward on mobile
Pinching, zooming and tiny buttons drive mobile visitors away in seconds.
It's slow to load
Slow sites lose visitors and rank lower. Most redesigns make pages several times faster.
It looks dated
An old design makes your business look out of date, even when you're not.
Enquiries have dried up
If traffic or leads have dropped, your site may no longer be competitive.
It's hard to update
If every small change needs a developer, your content quickly goes stale.
It's insecure or unsupported
Outdated software and plugins are a security risk and can break without warning.
How we approach a redesign
Everything is agreed up front, so you know exactly what you're getting before any work starts.
Discuss your project- Full site auditWe review your content, analytics, rankings and technical health before changing anything.
- Keep what worksPages and content that already rank or convert well are preserved and improved.
- Fresh, modern designA new look that reflects your business today and works beautifully on every device.
- Clearer structureSimplified navigation and page structure that help visitors and search engines.
- URL mapping & redirectsEvery old URL mapped to its new home with proper 301 redirects.
- Speed improvementsOptimised images, clean code and modern hosting for much faster loading.
- Accessibility fixesThe new site is built to WCAG 2.2 AA from the ground up.
- Post-launch monitoringWe watch rankings, traffic and errors closely in the weeks after launch.
Protecting your SEO during a redesign
Search engines remember your old pages. If someone has linked to them, or Google ranks them for valuable searches, they carry weight. When a redesign changes page addresses without telling Google where they've moved, that value is lost and rankings drop.
We prevent that by crawling your existing site, mapping every important URL to its new equivalent and setting up permanent 301 redirects before launch. We also carry across page titles, meta descriptions and structured data where they're performing, and improve them where they're not.
- Full crawl and inventory of your current site
- Ranking and traffic benchmark before launch
- 301 redirect map for every changed URL
- Updated XML sitemap submitted to Google Search Console
- Post-launch checks for broken links and crawl errors
Redesign or refresh?
Not every website needs a complete rebuild. Sometimes a refresh, with updated design, faster hosting and rewritten key pages, delivers most of the benefit for a fraction of the cost. We'll always tell you honestly which approach makes more sense for your business.
How we deliver website redesign
No jargon and no surprises. You'll always know what's happening and what comes next.
Discovery call
We learn about your business, customers, competitors and goals, and agree what the website needs to achieve.
Plan & design
We map out the pages, then design the key layouts. You review real designs, not vague sketches, and we refine them together.
Build & test
We hand-build the site, add your content and test it on phones, tablets, desktops, screen readers and every major browser.
Launch & support
We launch, connect analytics, submit your sitemap to Google and stay on hand to help your site keep improving.
You might also need
Website migration
Moving to new hosting, a new domain or a new platform? We plan and handle the whole migration, with no downtime, no lost emails and no lost rankings..
Learn more →SEO audit
A thorough review of your website's technical health, content, local visibility and competitors, delivered as a clear, prioritised action plan you can actually use..
Learn more →Website speed optimisation
Slow websites lose visitors, enquiries and rankings.
Learn more →Bespoke website design
A custom-designed website built around your brand, your customers and your goals.
Learn more →Website redesign: your questions answered
Will I lose my Google rankings if I redesign my website?
Not if the redesign is planned properly. We map every important URL, set up 301 redirects, preserve well-performing content and monitor closely after launch. In most cases rankings improve once the faster, better-structured site is live.
Can you redesign a website someone else built?
Yes. We can take over websites built by other agencies, freelancers or website builders. We'll need access to the current site and, ideally, your domain and analytics accounts.
Can I keep my existing content?
Absolutely. We'll review it with you and keep anything that's working, improving it where needed. Content that already ranks well is valuable and worth keeping.
Can you move me off Wix, Squarespace or WordPress?
Yes. We can migrate your content to a faster, custom-built site, handling redirects so your rankings move with you. See our website migration service.
Let's talk about your project
Send us a few details and we'll reply within one working day with ideas and a clear, no-obligation quote.
- WhatsAppSend us a quick message
- hello@westerlydigital.co.ukWe reply within one working day