E-commerce websites that sell
Fast, secure online shops for independent retailers, makers, producers and growing brands. Designed to make browsing easy, buying quick and coming back again natural.
- Based in DevizesWorking across Wiltshire and the UK
- Clear, fixed quotesNo hidden extras or surprise bills
- Direct contactSpeak to the people doing the work
- No lock-in contractsRolling monthly care and SEO
What makes a great online shop
Speed
Fast product and category pages keep shoppers browsing, and help you rank in search.
Great product pages
Large images, clear details, stock levels and reviews that answer questions before they're asked.
Simple checkout
Fewer steps, guest checkout and familiar payment options like Apple Pay and Google Pay.
Security
SSL, secure payment providers and careful handling of customer data.
Product SEO
Structured data, optimised titles and categories so products appear in Google Shopping and search.
Repeat business
Abandoned basket emails, discount codes and newsletter sign-ups to keep customers coming back.
Our e-commerce builds include
Everything is agreed up front, so you know exactly what you're getting before any work starts.
Discuss your project- Platform adviceHonest guidance on Shopify, WooCommerce or a custom build, based on your needs.
- Custom shop designA unique storefront that reflects your brand.
- Product setupHelp importing products, variations, images and descriptions.
- PaymentsStripe, PayPal, Apple Pay and Google Pay set up and tested.
- Shipping & taxDelivery zones, rates, click-and-collect and VAT configured correctly.
- Legal pagesGuidance on returns, delivery and terms pages for consumer law.
- Product schemaRich results for price, availability and reviews in Google.
- TrainingWe'll show you how to manage orders, products and stock.
Choosing the right e-commerce platform
There's no single best platform for every shop. Shopify is excellent for businesses that want an all-in-one, low-maintenance solution with a monthly fee. WooCommerce suits businesses that want full control and already use WordPress. For specialist needs, such as bookings combined with products, trade pricing or complex integrations, a custom build may be the best fit.
We'll talk through your products, order volumes, budget and how much you want to manage yourself, then recommend the platform that will serve you best, not the one that's easiest for us.
Selling locally and nationally
Many of the shops we work with sell both to local customers and further afield. We can set up local delivery and click-and-collect alongside national shipping, and optimise your shop to appear for local searches as well as product searches across the UK.
How we deliver e-commerce websites
No jargon and no surprises. You'll always know what's happening and what comes next.
Discovery call
We learn about your business, customers, competitors and goals, and agree what the website needs to achieve.
Plan & design
We map out the pages, then design the key layouts. You review real designs, not vague sketches, and we refine them together.
Build & test
We hand-build the site, add your content and test it on phones, tablets, desktops, screen readers and every major browser.
Launch & support
We launch, connect analytics, submit your sitemap to Google and stay on hand to help your site keep improving.
You might also need
E-commerce SEO
Help shoppers find your products on Google.
Learn more →Email marketing
Newsletters, welcome emails and automated sequences that turn one-off customers into regulars, all set up properly and in line with UK data protection law..
Learn more →Pay-per-click (PPC)
Targeted pay-per-click campaigns that put your business at the top of Google for the searches that matter, with landing pages and tracking that turn clicks into customers..
Learn more →Websites for retailers
Websites and online shops for independent retailers.
Learn more →E-commerce websites: your questions answered
Which is better, Shopify or WooCommerce?
It depends on your business. Shopify is simpler to run and very reliable, but has monthly fees and transaction costs. WooCommerce is more flexible and has lower ongoing fees, but needs more maintenance. We'll recommend the best fit after understanding your needs.
How many products can my shop have?
Anything from a handful of products to many thousands. For large catalogues we'll plan categories, filtering and search carefully so customers can find what they need.
Can you add an online shop to my existing website?
Often, yes. Depending on how your current site is built, we can add a shop section or link a dedicated store seamlessly to your main website.
Do you help with product photography and descriptions?
We can write product descriptions that sell and rank, and advise on product photography or recommend photographers who specialise in it.
Let's talk about your project
Send us a few details and we'll reply within one working day with ideas and a clear, no-obligation quote.
- WhatsAppSend us a quick message
- hello@westerlydigital.co.ukWe reply within one working day