E-commerce SEO that grows online sales
Help shoppers find your products on Google. Category and product optimisation, technical fixes and structured data for Shopify, WooCommerce and custom shops.
- Based in DevizesWorking across Wiltshire and the UK
- Clear, fixed quotesNo hidden extras or surprise bills
- Direct contactSpeak to the people doing the work
- No lock-in contractsRolling monthly care and SEO
Why invest in e-commerce seo?
Category rankings
Optimised category pages that target valuable, broad searches.
Product visibility
Unique product content that ranks for specific searches.
Rich results
Price, availability and review stars shown in search.
Better structure
Logical categories, breadcrumbs and internal links.
Technical fixes
Duplicate content, faceted navigation and pagination handled.
Organic sales
More sales without paying for every click.
What's included
Everything is agreed up front, so you know exactly what you're getting before any work starts.
Discuss your project- Keyword researchProduct and category search demand mapped to your shop.
- Category optimisationIntroductory content, titles and headings.
- Product page optimisationUnique descriptions, titles and images.
- Product schemaStructured data for products, offers and reviews.
- Faceted navigationFilters handled to avoid duplicate content.
- Google Merchant CenterFree product listings in Google Shopping.
Competing with big retailers
Independent shops rarely win by trying to outrank Amazon for broad terms. Instead, we focus on specific, high-intent searches, niche categories, local relevance and the expertise and story that make your shop different. That's where smaller retailers can and do win.
You might also need
E-commerce websites
Fast, secure online shops for independent retailers, makers, producers and growing brands.
Learn more →Technical SEO
If Google can't crawl, understand or load your website properly, great content won't rank.
Learn more →Pay-per-click (PPC)
Targeted pay-per-click campaigns that put your business at the top of Google for the searches that matter, with landing pages and tracking that turn clicks into customers..
Learn more →Email marketing
Newsletters, welcome emails and automated sequences that turn one-off customers into regulars, all set up properly and in line with UK data protection law..
Learn more →E-commerce SEO: your questions answered
Do you work with Shopify?
Yes. We work with Shopify, WooCommerce and custom-built shops, and understand the SEO quirks of each platform.
Should I use the manufacturer's product descriptions?
It's better not to rely on them. Hundreds of other shops use the same text. Unique descriptions help you rank and convert better.
Let's talk about your project
Send us a few details and we'll reply within one working day with ideas and a clear, no-obligation quote.
- WhatsAppSend us a quick message
- hello@westerlydigital.co.ukWe reply within one working day