Tuppenly

The brief

Tuppenly is a free budgeting app that puts a household's accounts, bills, budgets and debts on one page, so couples and families can see where their money goes and plan together. Its website needed to feel calm and friendly rather than corporate, and to earn trust quickly, because people are careful about anything that touches their finances.

Our solution

We designed a soft, welcoming look with plain-English copy built around everyday household questions. Clear sections explain the features, how statement import works and how data is kept private, while simple pricing and a short FAQ answer the questions people ask before signing up.

Key features

• Friendly hero: A clear promise with an illustrated preview of the app.
• Privacy up front: No bank login needed, and statements read on the device.
• Simple pricing: Free and ad-free plans compared at a glance.
• Blog and FAQ: Helpful content written around real money questions.

The outcome

• A warm, trustworthy brand for a sensitive subject
• Clear calls to action on every screen
• A responsive layout that works just as well on phones